stores of the future

This morning I had an epiphany about retail stores of the future, very excited! A friend informed me about a pop-up store for a James Perse sale going on this weekend, which will be held in an old bank space nearby. This got me thinking.... If designers need to blow out tons of extra stock from a past season, they can have a pop-up store and have a huge sale. If the sale is big enough to draw in tons of people: the popularity of the brand goes up, designer/store makes more money than they would at a normal retail store on account of the limited overhead of basically just the rental fee of the space. With the current state of the economy, there are, sadly, tons of empty spaces that are available for these pop-up stores. Thus the pop-up store being the stores of the future. I'm probably not the first person who has thought about this, but it is genius! Happy sale sifting!

p.s. James Perse pop-up store on Lido, Newport Beach, CA